Absinthe Books XIV - Absinthe: The HELL-DRINK!
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Published by Stanley Publications from 1955 to 1970, Battle Cry was one of the now largely forgotten genre of
men's adventure or 'sweat' magazines. Eventually supplanted by Playboy and Penthouse, these luridly illustrated
pulp magazines combined pictures of scantily clad models with stories of masculine derring-do, war tales of evil
Nazis and fiendish Japanese, titillating articles on sexual promiscuity and adverts for Charles Atlas and 'marital aids'.
The lengthy feature on absinthe in this 1960's issue, is, after a comically bizarre introduction, surprisingly
comprehensive, and although littered with minor errors, gets the overall outline of absinthe history about right. It's
interesting to speculate whether the (almost certainly pseudonymous) author actually undertook some original
research for this article, or whether he had access to an otherwise unrecorded previously published source.
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