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A range of postcards and chromolithographic cards of the absinthe era,
including publicity cards from the leading distilleries, the lengthy series
issued by Pernod Fils showing every aspect of their manufacturing
process, humorous depictions of absinthe drinking, pro and anti absinthe
propaganda, and cards showing cafe life, including a particularly rare one
showing an absinthe fountain in use.
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Absinthe Postcards II
On August 11th 1901, a devastating fire swept through the Pernod factory. It was not completely extinguished until 4 days
later, and it took the firm over a year to resume full production.
Absinthe Postcards III
A scarce series of chromolithographic cards advertsing Absinthe Terminus, printed in colours and gold by F.Champenois,
Paris.
Absinthe Postcards IV
A popular vogue in the late 19th century were numbered series of satirical or humorous cards, which were usually sent over
the course of a few days to the same addressee. Several featured absinthe drinking.
Absinthe Postcards V
The postcards issued by the temperance movement and their allies graphically illustrated the dangers of alcoholism and
absinthe drinking, whilst those from the pro-absinthe camp were often satirical or mocking in nature.
Absinthe Postcards VI
Most anti-prohibition propaganda postcards were issued in Switzerland, where a vociferous minority campaigned against
the ban. One of the most prominent activists was Louis Bron, editor of the Geneva based satirical journal "Le Guguss". The
illustrations and drawings he commissioned from the cartoonist Gantner amongst others, were widely reproduced in
postcard form.
Absinthe Postcards VII
Postcards or photos showing "real-life" scenes of absinthe drinking are extremely rare. This 1893 postcard, showing a group
of country folk relaxing over their absinthes at the end of hard day's fishing, is the only known contemporary photo of an
absinthe fountain in use.