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Absinthe Postcards VI - Anti-Prohibition Propaganda
Most anti-prohibition propaganda postcards were issued in Switzerland, where a vociferous minority campaigned
against the ban. One of the most prominent activists was Louis Bron, editor of the Geneva based satirical journal
"Le Guguss". The illustrations and drawings he commissioned from the cartoonist Gantner amongst others, were
widely reproduced in postcard form.
Absinthe anti-prohibition postcards by Gantner.
At left: If the reign of terror against absinthe succeeds,
will beer, wine and other alcohols be next?
In 1906-7, the cantons of Vaud and Geneva both prohibited the wholesale distribution of absinthe.
With absinthe banned and now no longer available, asserts this
anti-prohibition card, illegal and far more dangerous alcohols like
benzine would soon take its place. The card is a visual pun, based
on the French proverb: "Chassé par la porte, il revient par la fenêtre."
Click on the image to see an enlarged version.
Anti prohibition mock mourning card for "Blanche Laverte".
Click on the image for an enlarged version.
Absinthe vs Croix Bleue: Civil War in Switzerland
Click on the image for an enlarged version.
Algerian postcard showing
a tram with advertising for
"Absinthe La Sans-Thuy".

Under pressure from the
prohibitionists, several
producers experimented
with thujone free absinthe.
Informational card from Absinthe Joanne,
proclaiming the health benefits of absinthe, and
countering the claims of the temperance movement.
Click on the image for an enlarged version.
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"La Sans-Thuy": Sugar
shaker for a (claimed)
thujone-free "Absinthe
Sans Poison".