| Absinthe Posters V - Anti-Alcohol |
A previously undocumented large poster (37" x 40" ) designed by Frédéric Christol (1850-1933) and
printed in 1910 by Berger & Levrault, Nancy . It was reproduced, with altered colours, as the frontpiece
of Achille Mélandri's L'Etoile bleue - Absinthe, Vermouth, Bitter & Cie in 1912.
It's interesting to note that wine, beer and cider are expressly omitted from the list of "Poisons de Choix" at
the bottom right of the poster. These were regarded as natural and healthy, and seldom targeted by the
French temperance movement. ("Fine Champagne" is cognac.)
See also the double-sided temperance poster designed for display in schools: L'Alcool Voila L'Ennemi.
printed in 1910 by Berger & Levrault, Nancy . It was reproduced, with altered colours, as the frontpiece
of Achille Mélandri's L'Etoile bleue - Absinthe, Vermouth, Bitter & Cie in 1912.
It's interesting to note that wine, beer and cider are expressly omitted from the list of "Poisons de Choix" at
the bottom right of the poster. These were regarded as natural and healthy, and seldom targeted by the
French temperance movement. ("Fine Champagne" is cognac.)
See also the double-sided temperance poster designed for display in schools: L'Alcool Voila L'Ennemi.
| Click on the thumbnail to see an enlargement of the text portion: "Omnibus pour Charenton!! Avec correspondence par l'alcool Ou directement avec l'absinthe" Charenton was the asylum for the insane just outside Paris. |
| Another famous anti-absinthe poster by Christol, produced both for the Croix Bleue and for the Ligue Nationale contre l'Alcoolisme. |
| A cardboard advertising sign for "La Poudre Montavon", an anti-drunkenness powder marketed to wives distressed about their husband's drinking. |
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