| Absinthe Posters VIII - Oversized and Billboard Posters |
Designed for the very largest billboards or outdoor display areas, oversized large format posters were assembled from multiple
sheets (the size of each individual sheet was a function of the size of the lithographic stone used to print it). This type of poster
had a particularly low survival rate, as they were cumbersome to display and store, and were generally not documented and
preserved by contemporary collectors.
Shown below is a 1.32m x 2.07m two-sheet horizontal format poster for St Raphael Quinquina, contrasting the purported
healthy properties of the drink with the dangers of absinthe. Many liquor manufacturers capitalized on the temperance campaign
against absinthe by positioning their products as a healthy tonic-like alternative. See other examples here.
Below this is probably the largest absinthe poster in existence, a previously unrecorded 3-sheet version of the famous Absinthe
Junod poster by Misti. Each individual sheet measure 1.35m x 2m, giving a total size of 4m x 2m, or just over 13ft by 6ft 7".
A.Junod were one of the larger absinthe producers. For more on the history of the Junod family, click here.
sheets (the size of each individual sheet was a function of the size of the lithographic stone used to print it). This type of poster
had a particularly low survival rate, as they were cumbersome to display and store, and were generally not documented and
preserved by contemporary collectors.
Shown below is a 1.32m x 2.07m two-sheet horizontal format poster for St Raphael Quinquina, contrasting the purported
healthy properties of the drink with the dangers of absinthe. Many liquor manufacturers capitalized on the temperance campaign
against absinthe by positioning their products as a healthy tonic-like alternative. See other examples here.
Below this is probably the largest absinthe poster in existence, a previously unrecorded 3-sheet version of the famous Absinthe
Junod poster by Misti. Each individual sheet measure 1.35m x 2m, giving a total size of 4m x 2m, or just over 13ft by 6ft 7".
A.Junod were one of the larger absinthe producers. For more on the history of the Junod family, click here.
| The 3 sheet Absinthe Junod poster in its original form, and, at right, after linen-mounting and restoration. |
Absinthe Junod lithographed by A.Gallice d'après Misti, in
a standard single-sheet 1.6m x 1.2m (63" x 47") format .
a standard single-sheet 1.6m x 1.2m (63" x 47") format .
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1891 two sheet poster by J. Belon and A. Michele (signed at
bottom left). Click to enlarge.
bottom left). Click to enlarge.
The two absinthe drinkers are thin and sickly, and
accompanied by a lady of easy virtue.
Click on the image to see an enlarged version.
accompanied by a lady of easy virtue.
Click on the image to see an enlarged version.
Click on the image to see an enlarged version.
