| Absinthe Posters X - Scenic & Photographic Cartons |
| Two highly unusual advertising cartons reflecting the landscape surrounding the absinthe-producing regions of France and Switzerland. |
A large format carton (70cm x
50cm) for Absinthe Edouard
Pernod, showing two climbers
pausing to prepare an absinthe
on the slopes of the Matterhorn!
The fact that the brand label is not
shown explicitly indicates that this
was probably an existing
painting, co-opted for use in this
carton, but the whereabouts of
the original, and the name of the
artist are not known.
Although Edouard Pernod was a
large company, this carton must
have been produced only in small
quantities for a limited period, as
this seems to be the sole
surviving example.
Click on the images to see
enlarged versions.
50cm) for Absinthe Edouard
Pernod, showing two climbers
pausing to prepare an absinthe
on the slopes of the Matterhorn!
The fact that the brand label is not
shown explicitly indicates that this
was probably an existing
painting, co-opted for use in this
carton, but the whereabouts of
the original, and the name of the
artist are not known.
Although Edouard Pernod was a
large company, this carton must
have been produced only in small
quantities for a limited period, as
this seems to be the sole
surviving example.
Click on the images to see
enlarged versions.
| A previously unrecorded early photographic advertising carton for Absinthe Duval (35 x 50cm), showing the tallest pine tree in France, situated in the Joux forest just outside Pontarlier. The connection to absinthe is not immediately clear (!), although Pontarlier is known for its sapin, a liqueur made from pine buds. This carton originates directly from descendents of the Duval family, and is possibly a one-off photographic mock-up made for proofing purposes, rather than a commercially distributed item. |
| Click on the images to see enlarged versions. |
| A more conventional advertising carton for Absinthe Duval. Click on the thumbnail to see an enlarged image. |
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